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Lower Than Anticipated Samsung Galaxy S4 Sales Results In The Company Missing Q2 Targets

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The Samsung Galaxy S4 has achieved outstanding sales figures, but despite this it seems that the South Korean manufacturers have sold less of the device than was first expected. A recent report suggests that this has lead to the company missing their targets for this year’s second quarter.

Samsung’s target for the second quarter has not been met due to less copies of the Samsung Galaxy S4 being sold than was first expected. During the period the operating income generated by Samsung was £5.5 billion, however the estimated prediction was £5.8 billion. Jung Sang-jin who is a fund manager at Dongbu Asset Management who own Samsung shares spoke to Times of India and commented “Is Samsung’s smartphone story now over? Not quite yet. It’s growth is indeed slowing due largely to disappointing sales of the S4. Yet I think Samsung has some exciting stuff up its sleeves. The problem is no one is sure whether these products can really wow investors and consumers”.

Even though Samsung generated a lower income than expected for Q2 they did however register a growth in sales when compares to the first quarter. A figure of £33 billion was registered in the second quarter compared to the first three months in the year when the company achieved a figure of £27 billion, even though these figures seem impressive, they are not what the company had expected. The Samsung Galaxy S4 was predicted to become the company’s best selling smartphone to date when the device was first released. Since the phone hit the shelves there has been a whole range of variants release and each one is aimed at a different type of consumer. This could be the lower than expected sales figures achieved by the flagship model. Set to join the new variants is a Qualcomm 800 version of the S4 and the new Nexus edition of the device has already hit in the US. All of these variations are sure to have an effect of the sales figures for the company’s flagship smartphone. Want GalaxyS4 mouthwatering deals then click here

The Samsung Galaxy S4 is without doubt a very popular model, however it seems that the company over estimated its popularity which has resulted in the company failing to meet recent targets.


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